How important is brand name when shopping for a furnace

How Important is Brand Name When Shopping for a Furnace?

Purchasing a new furnace is a decision that should not be taken lightly. 

After all, you want to be able to depend on the furnace unit you choose to get you through our harsh Canadian winters— without having to worry about sudden malfunctions.

Thankfully, a high-quality furnace can last 15 years or more if properly maintained, and depending on the brand you choose, they often come with extensive warranties for added peace of mind.

But in order to guarantee the durability, performance, and longevity of your unit, you must approach furnace shopping strategically and educate yourself about the different features and services each brand has to offer.

As one of Edmonton’s leading cooling and furnace cleaning companies, we pride ourselves on providing our clients with accurate, up-to-date information they can depend on when making decisions about the devices they purchase.

Below are some of the most important factors to consider when deciding between furnace brands:

1. Price Point

Furnace shopping is comparable to car shopping. Sure, a Rolls Royce will come with a night vision rearview camera, seats that massage your body, and a built-in champagne chiller— but ultimately, if it’s outside of your budget, it doesn’t really matter.

There are a broad spectrum of furnace features that homeowners can avail of, but before you set your eye on a top-of-the-line unit with all the bells and whistles, you need to consider what you can afford— and then search for the ideal unit within that price bracket.

If you’re looking for an affordable furnace from a well-respected brand, we recommend checking out companies like Goodman and Bryant.

2. Efficiency

Some furnace manufacturers specialize in high-efficiency units. These furnaces come with an Annual Fuel Utilization Efficiency (AFUE) rating of 90-97 percent, making them incredibly environmentally friendly. 

But these units don’t just benefit the environment— they also benefit the bank accounts of the homeowners who buy them. While they do cost a little more upfront, they cut down on energy bills, making them much more cost-effective in the long run.

Additionally, those who buy high-efficiency furnaces could qualify for government rebates. Check with your provincial government to see if you are eligible!

If you’re interested in purchasing a high-efficiency furnace for your home, we recommend brands like Carrier, Goodman, or American Standard.

3. Serviceability

here are several types of furnace units, as well as different methods of installing them. The class of furnace you choose, along with the configuration method used when it is installed, will determine how serviceable your unit is.

Serviceability is important to consider when purchasing a residential furnace, since it will impact how much you pay for repairs and maintenance.

For example:

It can be more difficult to find parts for specific brand names, depending on where you live. Parts for brands like Lennox, for example, aren’t carried in major part retailers as frequently as some competitors. 

Before making your selection, chat with your local HVAC specialist about which AC brands are most popular with parts retailers, as well as which are easiest to maintain and install. 

Airflow configuration plays a role in how convenient and affordable your unit will be to repair and set up.

There 4 types of furnace airflow configurations:


Downflow furnaces collect cold air from the top and generate warm air from the bottom. These units are typically installed in the attic or upper level of a home, with the ductwork distributed beneath the unit.


These units generate heat by collecting air from the bottom of the furnace unit and then pushing it out through the top. These units are installed in the basement of a residence.


Horizontal furnaces act like a tube, pulling air in from one side and propelling it out the opposite side. The warm air may come from the left side or the right side, depending on the model. Because these units aren’t very tall, they can be installed in small areas and are a great way to save on space.


Universal units, or multipurpose units, are customizable and can have downflow, upflow, or horizontal configurations depending on how they are installed. 


Homeowners will want to take into account that not all furnace repair companies service every type of unit, and prices will vary depending on the airflow configuration used. 


In summary, yes, brand name is important when shopping for a home furnace. Warranties vary from manufacturer to manufacturer and the costs associated with setting up and repairs can vary depending on the brand you choose.

However, there are financing options available that can make your purchase more affordable— regardless of which brand you go with. 

At Acclaimed, we partner with SNAP Financial to offer simple, budget-friendly payment solutions that meet their needs.

There are numerous other factors to consider too, like Better Business Bureau ratings, extended service agreements, and the cost of parts— all of which differentiate furnace brands from one another.

In the end, only you can decide which features are most important to you.

Click HERE to Request a FREE in-home Furnace Quote

Financing Available

Furnaces from low as $59/month. Air Conditioners from just $55/month!